The Importance of Branding
In today’s market, there is an increasing number of marketing and advertising channels available. This is resulting in intensified competition as companies try desperately to “cut through the clutter”...
View ArticleDollar Hits New High: What it Means for Business
Well, we were right…kind of. Around 15 months ago we made the prediction via Twitter that the Australian Dollar would hit US $1.10 by Christmas. At the time the Aussie dollar was buying around 90 US...
View ArticleProduct Positioning: Stand Out From the Crowd
It is important to develop a product positioning strategy to influence how your product is perceived in the market and where it is positioned. Product positioning can be made easier through effective...
View ArticleEffective Communication: Why it Matters
Effective communication at all levels is fundamental to organisational success. Everybody in an organisation is accountable for their own communication which is why organisations need to make sure that...
View ArticleThe Great Social Media Bubble
Social Media is overrated. There, I said it. In fact, Social Media is well on it’s way to becoming the next economic bubble. And what’s remarkable is that we’re only just a decade on from the dot com...
View ArticleWhy Should My Business Have a Blog?
Building a successful business blog can be quite a challenge and can require a great deal of time and effort. A business blog is usually kept on the business’ website and there are a number of benefits...
View ArticleWhy “Managing Up” is Good for Your Staff and Your Business
When many think of ‘managing up,’ mostly negative connotations spring to mind. Many perceive it as a blatant attempt by ‘brown nosers’ to make themselves look important or a better performer in front...
View ArticleIn Business, Be Prepared to Challenge Everything
One of the common mistakes we see business owners or managers making on a regular basis is undertaking decisions based on only one piece of advice, one case study or more generally, just one source of...
View ArticleSmall Changes Can Have a Big Impact
When businesses are faced with a challenge, whether that’s an attempt to kickstart growth, reverse a downward trend or increase market share, the default response is often to change as many things as...
View ArticleWhat is a Quality Management System?
So your boss has told you that you need a Quality Management System. You also heard the word ISO 9001:2008 and you don’t know where to start. If this sounds like you, then this article should hopefully...
View ArticleBook Review: To Sell is Human by Daniel Pink
Dan Pink’s latest best seller, To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others, follows the usual Dan Pink mould, mixing academic research, anecdotes from...
View Article5 Business Lessons from China
At the back end of 2013 I was lucky enough to travel to Macau and parts of mainland China to attend the ‘Young Managers Forum’ hosted by the Asian Association of Management Organisations. The week-long...
View Article10 Things I Learnt From My MBA
In the time that’s passed since I completed my MBA, I’ve been asked two questions quite frequently: 1) Was it worth it? 2) What’s the number one thing you learnt? The first question is easy;...
View ArticleGetting Started on a Shoestring
You’ve identified a gap in the market, you have an idea, but investors aren’t interested. Question: What is a cash-constrained entrepreneur to do? Answer: Shoestring. Starting a business on a...
View ArticleFrom Idea to Launch – Strategic Planning for Websites that Convert!
46 years after the world was first introduced to the internet, the way that we interact with the online world has come a long way. With over 1,210,000,000 websites worldwide and growing by the...
View ArticleWebsite Usability – Make or Break
In our ever connected, “always-on” world, have you ever stopped to wonder what it takes to keep someone satisfied and engaged with your brand online? And in particular your website? When we look at...
View ArticleCustom or template – which business plan is right for you?
Having a clear plan in place to provide direction for your business is imperative to achieving success in any industry. You wouldn’t drive somewhere new without first consulting a map (or at the very...
View ArticleIs There a Market for Your Business Idea?
Have you ever heard the Field of Dreams line “If you build it, they will come?” It’s a nice notion in a fictional movie, but a dangerous motto when starting a business. In reality, if you build...
View ArticleThe Essential Steps for New Product and Service Development
In today’s fast paced business world, our customers and our industry can change rapidly, new opportunities emerge daily and our once cutting-edge products or services can become redundant in a...
View ArticleTeam Productivity – Simple Steps to Tick More Off Your List
We’ve all heard the phrase “Time is Money.” Time wasted typically equates to lost opportunities and limitations on income earning, especially in service based industries. This has been a popular topic...
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